Our natural, color-safe, 4x ultra-concentrated detergent dissolves dirt and stains, leaving laundry as fresh, bright, and soft as the first day you wore it. BETTER LIFE laundry detergent is hypoallergenic, so what's gentle on your clothes is also gentle on your skin. It can't help you find that missing sock, but it'll leave the other one feeling (and smelling) divine. Compatible for HE and standard machines.