All the goodness of grains in a lighter, milder-tasting flour. Our unbleached white whole wheat flour is milled from hard white spring wheat – a lighter-colored grain than traditional red wheat – which yields milder-tasting baked goods. Substituting this flour for up to a third of the white flour in your favorite recipes gives you all of the nutrition and fiber of whole grains without compromising flavor. Bakers know that ingredients matter So we're proud that our white whole wheat flour is made from identity-preserved wheat. What Is Identity-Preserved Wheat? It's wheat you can feel good about: grown from certified seeds, using sustainable farming practices, and traceable from field to flour.